PRESS RELEASES
Squaw Valley Name Change Commitment
After extensive research into the etymology and history of the term, company leadership decides it is time to drop the derogatory and offensive term “squaw” from the destination’s name
COVID-19 Resort Closure
Squaw Valley Alpine Meadows announces its closure for the 2019-20 season in the wake of the uncertainty of the COVID-19 pandemic
U.S. Moguls Freestyle Championships
U.S. Ski & Snowboard announces a two-year agreement with Squaw Valley Alpine Meadows to host the U.S. Freestyle Moguls Championships.
MEDIA PLACEMENT
Outside Magazine
36 Hours in Your Favorite North American Ski Towns
Martha Stewart Living
All of These Ski Resorts Offer a Winter Wonderland of Activities Even Non-Skiers Will Love
Travel + Leisure
12 Unconventional 4th of July Celebrations That Are Way Cooler Than Fireworks
MEDIA HOSTING
Oktoberfest FAM
Hosted five San Francisco-based influencers for a media trip focused on how Squaw Valley Alpine Meadows is the perfect fall weekend road trip destination. The coverage was meant to spur off-season visits to the resort.
CA Big Mountain FAM
Coordinated a week-long media trip for six journalists that spanned two different California ski resorts. The focus was the ease of a road trip between Squaw Valley Alpine Meadows and Mammoth Mountain, and how both are known for warm, sunny spring skiing conditions.
UK Ski FAM
Hosted three UK journalists for a media trip that highlighted Squaw Valley Alpine Meadows offerings in the height of the winter season. The UK is one of our biggest international markets, and we aim to secure multiple pieces of media coverage there each season.
TV SHOOT MANAGEMENT
Travels with Darley
​
Darley visits the Spring Skiing Capital and hits the mountain with Olympian and local legend Jonny Moseley
100 Days, Drinks, Dishes and Destinations
Leslie learns about the history and geology of Squaw Valley and Lake Tahoe, and takes in the beautiful views over cocktails and lunch
Happy Camper
Bucket List
Dan and Lindsay visit Lake Tahoe to partake in winter activities, including snowmobiling, snow tubing and snowboarding.